Privacy Policy and Data Protection
Effective Date: 23/02/2026 Company Name: Tact (referred to as “Tact”, “we”, “our”, or “us”) Contact Email: info@tact-tools.com
1. Introduction
Tact is committed to protecting your privacy and handling your personal data with transparency, care, and integrity. This policy explains how we collect, use, store, and protect personal data during our user testing programme, website interactions, and feedback processes. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What data we collect
During our user testing programme, we may collect:
a) Personal Information
• Name (if provided)
• Email address
• Age range
• Occupation or student status
• Any information voluntarily provided in written feedback
b) Usage & Feedback Data
• Product preference rankings
• Sensory feedback responses
• Design comments
• Survey responses
• Prototype performance feedback
c) Technical Data
• IP address
• Browser type
• Device type
• Pages visited
• Time spent on page
We do not collect sensitive personal data unless explicitly and voluntarily provided.
3. How we collect data
We collect data through:
• QR-code linked feedback forms
• Online surveys
• Email communication
• Website sign-up forms
• Direct user testing sessions
Participation in user testing is voluntary.
4. Lawful Basis for Processing
Under UK GDPR, our lawful basis for processing personal data is:
• Consent — when you voluntarily provide information
• Legitimate Interest — to improve product design, usability, and safety
• Contractual Necessity — where relevant (e.g., prize draws or incentives)
You may withdraw consent at any time by contacting us.
5. How We Use Your Data
We use your data to:
• Improve product design and performance
• Analyse user experience and sensory effectiveness
• Identify trends and usability patterns
• Contact you (only if you have opted in)
• Develop future product iterations
• Meet legal or regulatory requirements
We will never sell your data.
We will never use your data for unrelated marketing without your explicit consent.
6. Data Storage & Security
We take appropriate technical and organisational measures to protect your data, including:
• Secure password-protected systems
• Limited access to authorised team members
• Encrypted cloud storage where applicable
• Secure form platforms compliant with GDPR
Data is stored securely within the UK or approved jurisdictions.
7. Data Retention
We retain personal data only for as long as necessary to:
• Complete the user testing programme
• Analyse product development data
• Meet legal obligations
Feedback data may be anonymised and retained for research and product improvement
purposes.
8. Data Sharing
We do not share personal data with third parties except:
• Trusted service providers (e.g., survey platforms, hosting providers)
• Where legally required
All third-party providers are required to meet appropriate data protection standards.
9. Anonymisation
Where possible, feedback will be anonymised before analysis.
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Published insights, reports, or promotional material will never identify individuals without explicit written consent.
10. Your Rights
Under UK GDPR, you have the right to:
• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Request data portability
To exercise your rights, contact:
info@tact-tools.com
11. Cookies
If our website uses cookies, they are used to:
• Improve user experience
• Analyse traffic
• Monitor site performance
You may control cookies through your browser settings.
12. Complaints
If you are unhappy with how we handle your data, you may contact:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
Helpline: 0303 123 1113
We encourage you to contact us first so we can resolve any concerns directly.
13. Updates to This Policy
We may update this policy periodically to reflect legal, technical, or business changes.
The latest version will always be available via our website.
Version : 1.0
Date : 23/02/2026
Description of Change : Initial release
Approved By : Tact Directors
14. Contact
For any data protection questions:
Email: info@tact-tools.com